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It's time to love linkedin
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An introvert on LinkedIn
If you have seen my content on LinkedIn, you might be surprised to hear that I am a real introvert! I have always preferred to be behind the scenes, rather than taking centre stage but on LinkedIn, I have figured out a formula that works for attracting inbound leads.
Inbound leads?
Yes, that's right but don't expect this to happen overnight, it does take time and effort, not to mention being consistent. If you expect quick results, I am not the right person for you but if you want to learn to create content in a way that aligns with your core values, I am the person for you.
Why me?
Yes, there are lots of LinkedIn experts out there and I don't profess to be one but I really do understand the platform and I also know how to create engaging content. I have been using LinkedIn for 13 years and during that time it has gone through a lot of changes. The perception of the platform has also changed, although many will still view it as an online CV platform.
My approach
As already mentioned, I want to help you to learn to love LinkedIn but you do need to be willing to embrace it. The tips I share with you can also be applied to other social media platforms because in my opinion, it's about understanding the best way to create compelling content in a way that feels natural to you. In return, you will attract the right type of clients/customers.
Things we will cover
Tone of voice, messaging, brand image (I don't mean your logo and colours), personality and the list goes on but this is all really important in finding the best way of creating content for you. This is why I don't have a one-size-fits-all approach to the mentoring I offer.
Learn from my experiences
Here we are, 13 years on from when I first created my account. I understand the platform and I have mentored others on how to use it. I regularly receive comments/messages from people telling me I am at the top of their feed or that I create engaging content, so let's connect and you will be able to see what I do from my own account.
Creating compelling content for LinkedIN
Understanding YOU
Identifying your MARKET
Understanding YOU
Before we get started on the ins and outs of LinkedIn, it is important that I understand YOU! What type of person are you, are you an introvert or an extrovert, do you enjoy using social media or is a necessary evil?
Defining your WHY
Identifying your MARKET
Understanding YOU
What is your why? Are you wanting to raise brand awareness? Is it to increase your network? Is it to create content in a way that aligns with your values and doesn't feel icky to you?
Identifying your MARKET
Identifying your MARKET
Identifying your MARKET
This is about exploring and digging into the detail of your background. How does it fit in with who you want to attract as your ideal client/customer.
Reviewing your PROFILE
Reviewing your PROFILE
Identifying your MARKET
Have you maximised your profile to its full potential? Do you know what to include and what to leave out? Together we will go through all the different profile sections and settings to optimise them is a way that will work for you.
Generating CONTENT
Reviewing your PROFILE
Tackling the WOBBLES
It is time for you to understand what works and what doesn't. This includes the best way to start your posts, how to structure them and how to end them.
We will use some real life ideas of yours to discuss posts you can create.
Tackling the WOBBLES
Reviewing your PROFILE
Tackling the WOBBLES
Believe it or not, create content can be quite emotional, especially when you are not used to putting yourself out there. Week 6 is all about discussing your fears and concerns.
If you feel it's all going well, we can use this time to brainstorm more ideas.
Building an AUDIENCE
Building an AUDIENCE
Building an AUDIENCE
This is about understanding how to get noticed, to build a reputation as the person people want to work with.
Content INSIGHTS
Building an AUDIENCE
Building an AUDIENCE
It's time to discuss the good, the bad and the ugly. This includes the changes you have made to your profile and the posts you have shared.
ACCOUNTABILITY
Building an AUDIENCE
Content GENERATOR
Sorry (not sorry) but there is no escape! Like with any social media platform, it can take time for people to notice you and your content. Week 10 is all about finding out how consistent you have been.
Content GENERATOR
Content GENERATOR
Content GENERATOR
Brainstorm ideas, review ideas, discuss what leads you have had and how the conversations are going.
NO HIDING
Content GENERATOR
FINAL SESSION
This is another check-in point to make sure you are on track.
FINAL SESSION
Content GENERATOR
FINAL SESSION
You now understand the infrastructure to creating compelling content, now it's time to do this on your own.
