"The mentoring that I received from Louisa was brilliant, with great advice, support and encouragement. Louisa was the first person to offer marketing support that I felt allowed me to remain true to my personal values and refrain from icky sales tactics."
- Trisha, Imposter Syndrome Coach
If you have seen my content on LinkedIn, you might be surprised to hear that I am a real introvert! I have always preferred to be behind the scenes, rather than taking centre stage but on LinkedIn, I have figured out a formula that works for attracting inbound leads.
Yes, that's right but don't expect this to happen overnight, it does take time and effort, not to mention being consistent. If you expect quick results, I am not the right person for you but if you want to learn to create content in a way that aligns with your core values, I am the person for you.
Yes, there are lots of LinkedIn experts out there and I don't profess to be one but I really do understand the platform and I also know how to create engaging content. I have been using LinkedIn for 13 years and during that time it has gone through a lot of changes. The perception of the platform has also changed, although many will still view it as an online CV platform.
As already mentioned, I want to help you to learn to love LinkedIn but you do need to be willing to embrace it. The tips I share with you can also be applied to other social media platforms because in my opinion, it's about understanding the best way to create compelling content in a way that feels natural to you. In return, you will attract the right type of clients/customers.
Tone of voice, messaging, brand image (I don't mean your logo and colours), personality and the list goes on but this is all really important in finding the best way of creating content for you. This is why I don't have a one-size-fits-all approach to the mentoring I offer.
Here we are, 13 years on from when I first created my account. I understand the platform and I have mentored others on how to use it. I regularly receive comments/messages from people telling me I am at the top of their feed or that I create engaging content, so let's connect and you will be able to see what I do from my own account.
I LOVE LinkedIn and I would love to help you to learn to love it too but it's as much about understanding how to create compelling content in a way that aligns with your values and brand.
Before we get started on the ins and outs of LinkedIn, it is important that I understand YOU! What type of person are you, are you an introvert or an extrovert, do you enjoy using social media or is a necessary evil?
What is your why? Are you wanting to raise brand awareness? Is it to increase your network? Is it to create content in a way that aligns with your values and doesn't feel icky to you?
This is about exploring and digging into the detail of your background. How does it fit in with who you want to attract as your ideal client/customer.
Have you maximised your profile to its full potential? Do you know what to include and what to leave out? Together we will go through all the different profile sections and settings to optimise them is a way that will work for you.
It is time for you to understand what works and what doesn't. This includes the best way to start your posts, how to structure them and how to end them.
We will use some real life ideas of yours to discuss posts you can create.
Believe it or not, create content can be quite emotional, especially when you are not used to putting yourself out there. Week 6 is all about discussing your fears and concerns.
If you feel it's all going well, we can use this time to brainstorm more ideas.
This is about understanding how to get noticed, to build a reputation as the person people want to work with.
It's time to discuss the good, the bad and the ugly. This includes the changes you have made to your profile and the posts you have shared.
Sorry (not sorry) but there is no escape! Like with any social media platform, it can take time for people to notice you and your content. Week 10 is all about finding out how consistent you have been.
Brainstorm ideas, review ideas, discuss what leads you have had and how the conversations are going.
This is another check-in point to make sure you are on track.
You now understand the infrastructure to creating compelling content, now it's time to do this on your own.
12 x 60-90 minute sessions to focus you and to set actions.
I don't take a one-size-fits-all approach, each session will be tailored to you. If you would rather we went through the programme in a different order, we can.
We will have weekly calls via Zoom but I know not everyone feels comfortable on camera and if that's the case, we can do it by audio.
To this effectively, you will need to share your LinkedIn screen.
When it comes to choosing a mentor, it is important to find one you connect with for the right reasons. Book a call with me to find out if my support is the right option for you.
I appreciate you might not need to cover everything, you might only require support with certain aspects.
If you want to pick and choose, individually, each module costs £150.00.
Join today for £1499.00
3 monthly payments of £549.00.
" I chose to work with Louisa because I wanted a bespoke approach.
Louisa went above and beyond to get to know me, my business, my story, my brand and what I wanted to achieve from LinkedIn, she really listened. That was important to me and I could ask any question and she would spend time on that particular task or lesson. Louisa also believed in me, championed me and celebrated with me when I started getting results. After one of her suggestions I got 75,000 views on a post!
One size certainly doesn't fit all and that is why working with Louisa was so brilliant because she absolutely tailored the learning to me. She was comfortable digging deep to find out what I wanted / needed from LinkedIn and then delivered exactly to my needs as an individual.
I have since experimented with a couple of free LinkedIn challenges but Louisa adds so much more value because of the personal approach. I highly recommend her and she continues to add value to what I do. I am pleased to say that Louisa has also become a friend and someone who's opinion I highly value."
- Penny, Transformational Coach